Canby, OR – June 15, 2015 S.R.Smith has named Brett Fritts Vice President & General Manager of Lighting and Emerging Markets. Prior to rejoining S.R.Smith, Fritts served as Vice President of Product Management for EID Passport, a high security identity management and access control company. Previously Fritts was Vice President of Marketing and Business Development for S.R.Smith from 2005 – 2012. “Brett’s knowledge of the pool industry and expertise in development of advanced technology products make him ideal for this new role,” said Rich Laitta, CEO & President of S.R.Smith.
Fritts will be responsible for driving strategic growth for the lighting category. “Lighting is a growing industry category and affords us the opportunity to grow our presence on more pools,” said Fritts. In addition, he will focus on international market development for S.R.Smith products. “We have good start in several countries outside the United States that offer significant growth potential that we will look to accelerate.”
S.R.Smith is a worldwide leader of residential, commercial, pool access and lighting products. Founded in 1932, S.R. Smith is headquartered in Canby, Oregon, USA, with additional manufacturing outside Nashville, Tennessee. The company’s Australia operation is headquartered in Queensland. S.R.Smith products are featured on some of the finest pools around the world.