Engage with the Back in the Backyard Campaign
Our annual consumer campaign is underway! This year we are focused on helping stuck at home pool owners and their families get back to living in their backyards. Our Back in the Backyard campaign urges consumers to spend more time outside in their own space. The campaign messaging is positive, interactive and action-oriented with a focus on real-life activities around the pool and in the backyard.
Followers are encouraged to share photos, challenges and real-time moments from their own backyard experience. We encourage S.R.Smith partners and customers to join us on their favorite social platform and contribute to the experience. We are all in this together and this campaign will help drive virtual socializing at a time when real human connection is in short supply.
As an extension of the Back in the Backyard campaign, you'll see digital ads designed to create awareness of S.R.Smith and our product offerings. The ultimate goal is to connect these pool owners with pool professionals through the dealer locator so be sure your information is up to date!
